---
title: "HZO Success Story: NavELite - HZO"
description: NavELite features a ruggedized backlit wrist compass that HZO created a custom coating solution for to increase protection. Read NavELite's success story.
image: https://hzo.com/hubfs/HZO-NavELite.jpg
---

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Published: September 8, 2014 | Last Updated: June 4, 2024

# HZO Success Story: NavELite

[![Ryan Moore](https://hzo.com/hubfs/RDM_Headshot.png) ](https://hzo.com/blog/author/ryan-moore) 

[ Ryan Moore ](https://hzo.com/blog/author/ryan-moore)

In 2013, Andy Wilson of NavELite faced a tough situation. As a former special forces soldier in the United States Army, Price was familiar with tight spots, but this was different. His new product, a ruggedized backlit wrist compass developed with a former military colleague, was designed to help improve ease of navigation for military personnel and outdoor adventurers alike. Well into production, though, his team realized that the ultrasonic welding engineered to protect the battery of the backlit compass was not preventing liquid ingress, and water was getting in and shorting the light.

 “We weren’t sure what we would do,” noted Wilson. “The design was finalized, and the ship deadline was only a few months away, but our product did not meet our standards.”

What happened next could be considered serendipity, but shortly after the problem arose, Andy met one of [HZO’s](https://4615657.hs-sites.com/home) Business Leaders, Jaren Beckstrom, at a trade show in New Orleans.

The conversations in Louisiana acted as the catalyst for rapid action planning, and Jaren quickly mobilized the HZO technical team to start analysis on the device to discover and correct the failure points with a customized solution that would protect the battery. Once the analysis was complete and the application process implemented, the battery and compass were put through vigorous prolonged submersion tests to ensure ongoing functionality exceeding the rigorous demands of military spec requirements. The end result? A ruggedized and durable military compass that could survive the most hostile environments thrown at it.

“Not only did HZO solve the ingress problem, but NavELite decided that the value add to our product was powerful enough that it was worth highlighting HZO’s protection as *the* differentiating feature,’ Wilson said. ‘We ended up promoting the technology on our website and in our marketing materials, and even put HZO’s logo on the wristband to let customers know that a model of our compass had a superior level of protection.”

The results for the NavELite are a textbook example of how HZO Protection adds real value to products that need reliable protection from liquid submersion or any kind of corrosive environment.

Today, the wrist compass is a standard issue for service men and women worldwide and has attracted a variety of press attention, including a feature in *Maxim Warrior*, a reality show featuring Special Forces teams utilizing their skills to compete against one another.

The overwhelming demand for the HZO-protected NavELite compass has proven most exciting to us. When the company started selling the HZO Protected device, the waterproof wearable immediately took off, outselling the unprotected version 9:1 at a $50 premium. Proof that when HZO collaborates closely on a project with a partner, the solution provides a superior level of security for devices and has the power to drive demand and create an additional revenue stream for device makers, brands and manufacturers.

NavELite’s wrist compass featuring HZO Protection is available for purchase via the company’s website. Hop over to their site, look at this unique device, and see how an early adopter of [HZO technology](https://4615657.hs-sites.com/solutions/protection-capabilities) is benefiting from the power of superior liquid protection.

[Thin Film Applications](https://hzo.com/blog/tag/thin-film-applications)

[September 25, 2014

HZO Investor Profile: Iron Gate Capital - HZO

](https://hzo.com/blog/hzo-investor-profile-iron-gate-capital) [April 14, 2015

HZO Investor Profile: Delta Electronics Capital - HZO

](https://hzo.com/blog/hzo-investor-profile-delta-electronics-capital) [June 4, 2012

Record-Breaking Sea Kayak Journey Around Ireland - HZO

](https://hzo.com/blog/recordbreaking-sea-kayak-journey-ireland)

[![Ryan Moore](https://hzo.com/hubfs/RDM_Headshot.png) ](https://hzo.com/blog/author/ryan-moore)

[ Ryan Moore ](https://hzo.com/blog/author/ryan-moore)

<https://www.linkedin.com/in/mooryan>

Multi-skilled marketing director with more than 18 years’ experience in growing the customers and brands of diverse companies. Ability to meet diverse marketing challenges by utilizing experience, skills, and creativity. Expertise in demand generation, content, branding, design, and communications.

### Additional Resources

![Learn About the Different Markets We Serve](https://hzo.com/hubfs/2023%20Website/Resources/Module%20Thumbnails/009-Market-Page.jpg)

 Market Page

#### Learn About the Different Markets We Serve

[ READ ABOUT THIN FILM COATING APPLICATIONS ](https://hzo.com/markets)

![Learn About HZO Coatings With Our Resource Page](https://hzo.com/hubfs/2023%20Website/Resources/Module%20Thumbnails/026-Resource-HZO%20Coatings.jpg)

 Resource

#### Learn About HZO Coatings With Our Resource Page

[ READ ABOUT THIN FILM COATING SERVICES ](https://hzo.com/coatings)

![Learn About HZO Parylene With Our Resource Page](https://hzo.com/hubfs/2023%20Website/Resources/Module%20Thumbnails/027-Resource-HZO%20Parylene.jpg)

 Resource

#### Learn About HZO Parylene With Our Resource Page

[ READ ABOUT PARYLENE COATING SERVICES ](https://hzo.com/coatings/parylene-coating)

![Learn About HZO's Partnership With a Fortune 100 Consumer Electronics Company](https://hzo.com/hubfs/2023%20Website/Resources/Module%20Thumbnails/079-Case%20Study-HZO%20Hearables.jpg)

 Case Study

#### Learn About HZO's Partnership With a Fortune 100 Consumer Electronics Company

[ DOWNLOAD HEARABLES CASE STUDY ](https://hzo.com/resources/downloads/hearables-use-case)

![Learn About HZO's Partnership With PRISMVIEW ](https://hzo.com/hubfs/2023%20Website/Resources/Module%20Thumbnails/080-Case%20Study-HZO%20LED.jpg)

 Case Study

#### Learn About HZO's Partnership With PRISMVIEW

[ DOWNLOAD LED CASE STUDY ](https://hzo.com/resources/downloads/prismview)

![Learn About Our Turnkey Coating Solution](https://hzo.com/hubfs/2023%20Website/Resources/Module%20Thumbnails/100-Resource-HZO%20Turnkey%20Coating%20Solution.jpg)

 Resource

#### Learn About Our Turnkey Coating Solution

[ READ ABOUT HZO COATING SERVICES ](https://hzo.com/solutions)

![Learn How Much HZO Coatings Cost](https://hzo.com/hubfs/2023%20Website/Resources/Module%20Thumbnails/101-Resource-HZO%20Coatings%20Cost.jpg)

 Resource

#### Learn How Much HZO Coatings Cost

[ READ ABOUT THIN FILM COATING PRICING ](https://hzo.com/solutions/pricing)

![Learn About HZO Customers](https://hzo.com/hubfs/129-Resource-HZO%20Customers.jpg)

 Resource

#### Learn About HZO Customers

[ READ ABOUT HZO CUSTOMERS ](https://hzo.com/about/customers)

![Learn About HZO Awards Won](https://hzo.com/hubfs/130-Resource%E2%80%93HZO%20Awards.jpg)

 Resource

#### Learn About HZO Awards Won

[ READ ABOUT HZO AWARDS ](https://hzo.com/about/awards)

![Overcoming Parylene Coating Challenges Video](https://hzo.com/hubfs/hzo-video-overcoming-challenges-global-thumbnail.webp)

 Video

#### Overcoming Parylene Coating Challenges Video

[ WATCH OVERCOMING CHALLENGES VIDEO ](https://hzo.com/resources/videos/overcoming-parylene-process-challenges)

![How HZO Makes Parylene Scalable](https://hzo.com/hubfs/Website/Resources/Module%20Thumbnails/039-Blog-HZO%20Parylene%20scalable.jpg)

 Blog

#### How HZO Makes Parylene Scalable

[ READ ABOUT PARYLENE EQUIPMENT ](https://hzo.com/blog/hzo-broadens-the-scope-of-parylene-use)

![How to Evaluate if Protective Thin-Film Coatings Are Right for Your Business](https://hzo.com/hubfs/Website/Resources/Module%20Thumbnails/069-Checklist-HZO%20Business%20Evaluation%20Checklist.jpg)

 Checklist

#### How to Evaluate if Protective Thin-Film Coatings Are Right for Your Business

[ DOWNLOAD COATING BUSINESS GUIDE ](https://hzo.com/resources/downloads/coatings-business-evaluation-guide)

![Learn What It's Like to Work With HZO](https://hzo.com/hubfs/Website/Resources/Module%20Thumbnails/084-Video-Working%20with%20HZO.jpg)

 Video

#### Learn What It's Like to Work With HZO

[ WATCH HZO COATING SERVICES VIDEO ](https://hzo.com/resources/videos/hzo-as-a-coating-service)

![Why You Need HZO Protection For Your Electronics](https://hzo.com/hubfs/Website/Resources/Module%20Thumbnails/085-Video-Why%20You%20Need%20HZO%20Protection.jpg)

 Video

#### Why You Need HZO Protection For Your Electronics

[ WATCH HZO EXPLAINER VIDEO ](https://hzo.com/resources/videos/why-you-need-hzo-protection)

![How HZO Integrates Into Your Manufacturing Process](https://hzo.com/hubfs/Website/Resources/Module%20Thumbnails/086-Video-How%20HZO%20Integrates%20Into%20Manufacturing.jpg)

 Video

#### How HZO Integrates Into Your Manufacturing Process

[ WATCH HZO MANUFACTURING VIDEO ](https://hzo.com/resources/videos/how-hzo-integrates-into-your-manufacturing)

![Learn About HZO's Partnership With Sarcos Robotics](https://hzo.com/hubfs/Website/Resources/Module%20Thumbnails/078-Case%20Study-HZO%20Sarcos%20Robotics.jpg)

 Case Study

#### Learn About HZO's Partnership With Sarcos Robotics

[ DOWNLOAD ROBOTICS CASE STUDY ](https://hzo.com/resources/downloads/sarcos-robotics)

![hzo-logo-2](https://hzo.com/hubfs/hzo-logo-2.png)

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